Client Brief - Mad Mack's!
This exercise was fun yet incredibly annoying at the same time. As someone with a personal hatred for advertisements (particularly the 'crazy' ones), I didn't particularly wish to delve into this area. However, I did enjoy fiddling around with all the effects to see how ridiculously crazy the advertisement could get. The style is very close to this form of advertising, and the movement is suitable as well. If alterations were made, I would add more 'crazy' text, but wasn't quite sure how much I could stray from the client brief. Some matching audio would have made this easier to construct, but the effects were fairly simple to begin with.
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